Hi! I’m Beth, the founder of Happy Baby. The idea for our company was born soon after our first child was born in 2008. When our son was little, I tried everything I could to soothe my colicky newborn. What helped most? Babywearing! He calmed down immediately and, even better, I could get things done during the day. Babywearing gave me my hands back, but I quickly found myself frustrated with the thick and bulky cotton wraps and baby carriers that were available to us. In the South, where we lived at the time, the heat and humidity meant that those thick fabrics left both of us drenched in sweat in no time–not fun! I knew I couldn’t be the only one with this problem, and I knew there had to be a better alternative, so I got to work. I started researching fabrics and a dream was born: develop my own wrap style carrier that was more comfortable in heat and humidity. I very quickly settled on organic bamboo (and later decided on a custom Tencel blend that you can read about here), and opted for custom colors and prints that reflected my style.
When I started this journey, the idea of starting my own company was completely overwhelming, especially with a new baby. But motherhood made me brave, and by the time our second baby arrived in early 2011, I decided it was time to take the leap. Happy Wrap was born! Our lightweight, eco-friendly baby wraps offered parents an alternative to the stuffy, stifling, and boring options on the market. Cute colors, stylish prints, and breathable fabrics meant more comfort for mom and baby–and that was so exciting to me! I was right that I wasn’t the only one frustrated with the other fabrics on the market, and our wraps became more successful than I could have imagined.
The success of our wraps gave me the courage to tackle our next goal: developing a stylish, comfortable, lightweight soft structure carrier. It took over two years to find a U.S. factory to produce it for us, but the search and the wait was well worth it. Our linen soft structure baby carrier was released in the fall of 2016 to overwhelming excitement and rave reviews. I can’t tell you how exciting it is to see other moms and dads enjoying and benefiting from something that was once just an idea I had.
Happy Baby is, at its core, a company focused on families. Our goal is to give parents and caregivers of all shapes and sizes the chance to enjoy staying close to their babies without sacrificing style or productivity. Happy Baby’s safe, comfortable, beautiful baby carriers offer quality craftsmanship and freedom to take on your day with confidence.
Happy Baby has grown in leaps and bounds, in large part because of your kind support and word of mouth, and we are proud to be a part of your family’s life. We’re also honored that you can be a part of ours. We are a small family-owned company, and we’re happy and proud of that fact. If you email us, you’ll get a response from me or my husband—we strive to give you the attention and care that you deserve. We love and appreciate all of our customers and we sincerely thank you, from the bottom of our hearts, for supporting our family business.
USA Made by Stay at Home Mamas!
In 2015, Happy Baby began using home sewers for our baby wraps. In 2017, we moved our entire wrap production to home sewers. We are enormously happy to give mothers the opportunity to support their families while staying home with their children. All of this is possible only because of your support!